Methodology

We are using a range of qualitative and quantitative methodologies in order to answer your research questions. We often apply hybrid models by combining qualitative and quantitative techniques.
We believe that each research project is different and hence a one-size-fits-all approach hardly ever suits well.
This is why we do not apply standard products but deliberately choose to design research on an ad hoc basis – tailored to your specific research needs.

Quantitative methods include:

  • Multivariate and bivariate analysis
  • CHAID
  • Perceptual mapping
  • Real-time response measurement
  • Key driver analysis
  • Segmentation

    • Qualitative methods include:

  • In-depth interviews
  • Focus groups
  • Vice versa groups
  • Speed dating
  • Online groups, forums and communities
  • Semantic analysis